#1 Figure Out Why You’re Blogging
This #1 blogging best practice might seem obvious, but have you actually thought about why you’re starting a blog?
I don’t just mean to work from home. To lounge about all day in your PJs, go for a run at midday or take time out to meet up with friends.
Yep all terrific benefits when you’re a full-time blogger but let’s get you there first!
I’m trying to get at what is the purpose of your blog?
Is it for an existing business? Done properly, blogging can really help your business grow.
Or do you want to be a PRO blogger, making money directly from your blog with ads, affiliate income or selling products?
It’s important to know the end goals before you start. Figure out what is a blog and how does blogging work.
Now you could just wing it! Write about anything and everything that pops into your head.
It might work, if you’re a celebrity. Otherwise it’s a short cut to your own lonely spot on the internet, that no-one ever visits.
Not even your mom.
#2 Pick A Niche & A Matching Revenue
I’ve written about this before. It’s no good deciding to make money from ads then picking a small niche like this one.
Ads need vast amounts of traffic to make a good income. You need to be writing about really popular topics.
It’s a best practice for bloggers to have a clear idea of how your blog will make money. If in doubt, check out other blogs in your niche.
You can learn a lot from your competition. Work out what they’re doing to make money. Does it match what you want to do? If not, find another niche.
#3 Create Content Your Audience Really Wants To Read
Forget writing about the weird stuff you’re interested in. No-one wants to know. You need to write for your audience.
I have a lifestyle blog. If it was a reflection of my actual lifestyle and all the crazy stuff I’ve done in my life no-one would read it.
Maybe one day I’ll write that personal blog and find my lonely spot on the internet. Right now I want to make money.
My lifestyle blog provides tips, advice and inspiration for people wanting to get fit and enjoy the outdoors. It’s a popular niche.
These are topics I really care about but I’m not writing for myself. There’s a difference.
Work out what keeps your audience wants. What fills their dreams or keeps them awake at night. What are their biggest desires and what topics do they devour?
The bigger the need, the easier it will be to grab your audience’s attention.
Take, for example, the subject postpartum hair loss. If your hair is falling out in chunks, do you think it will be enough to read just one post on the topic?
Of course not! You’re going to read every single post you can get your hands on!
These are the posts you want to be writing. The issues your audience really cares about.
Now not every blog needs to cover the burning issues – there will always be a place for lemon drizzle cake as the Londoner blog knows all too well.
But even this type of lifestyle blog is tapping into it’s audiences desires, painting a lifestyle of perfection.
Whatever your chosen blog topic, just make sure your posts are relevant. If you have an eCommerce store selling dog collars, write about how to choose a dog collar, dog collars for training… keep it on topic.
There needs to be a match between what you’re promoting and what you’re writing about.
#4 Write The Best Content You Can
Some of the best practices for blogging create conflict. One of these is frequency of posting.
There’s a misconception frequency is everything when it comes to blogging. Want to get more traffic? Post everyday.
My organic traffic went UP when I stopped posting for 3 months on my lifestyle blog.
Blogging isn’t all about frequency. It’s about posting the best possible content you can – right now.
What does this mean?
You’re not going to start a blog and over night become the best writer ever. Or suddenly be able to produce amazing graphics to illustrate your blog posts, (unless you’re already a graphic designer).
But you do need to show up with your best work.
It’s better to spend time writing your best possible post than churning out mediocre posts just to it a self imposed deadline.
One great post a month will always be better than four lousy ones.